I didn’t start as a coach.

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I started in the business world — CPA, MBA, six years at Ernst & Young, auditing and mergers. I was always chasing growth, but eventually, the pressure, disconnection, and misalignment caught up with me. Even as I climbed professionally, I knew something deeper was missing.

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After helping my team get healthier during busy season — and seeing how powerful that impact was — I dove into personal training, health coaching, and systems. But something was off. People made progress… and then regressed. And I realized:

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Without meaning or mission, change won’t last.

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This led me on a deeper journey. I read Man’s Search for Meaning, left corporate, helped a company go public, and eventually drove to Arizona to pursue entrepreneurial ventures. That’s where Hashem rerouted everything.

I was sold on Judaism — the depth, wisdom, structure, and truth. I learned Torah like my life depended on it (because it did), and began building a new identity. A baal teshuva journey at 31, filled with resistance, doubt, growth, and breakthroughs.

The more I learned, the more I saw: Torah is not just the answer. It’s the operating system. And when I applied it to mindset, marriage, money, and mission — everything changed.

Over the past decade, I’ve:

• Built and rebuilt businesses, including a $30M start-up

• Created dozens of tools for mindset, time, budgeting, purpose, focus, health

• Married, become a father (currently 4 kids under 6), grown a beard, and most importantly — kept growing

 

The Elevate Blueprint, including the 5UP, and 4 Crowns Framework aren’t ideas. They’re how I live. And now they help other ambitious Jewish men live in aligned, elevated leadership.